DATA MANAGEMENT

CONSENT MANAGEMENT SYSTEM

Within the scope of the regulation published on Commercial Communications and Commercial Electronic Messages, commercial messages with various contents cannot be sent without the consent of the recipient, and the recipients must have the opportunity to reject the messages sent with permission. With PieVentures Consent Management, it is ensured that these permissions obtained in the digital environment are stored, archived, documents are secured, confidential, removed from the archive when necessary, and all these processes are easily managed.

GDPR / CONSENT MANAGEMENT SYSTEM PLATFORM

PieVentures GDPR Platform has been developed for all institutions and organizations that collect, process, share, and store data in different fields from the finance and banking sector to the retail and health sector. It ensures that the personal data collected from customers and employees are correctly configured, stored by the provisions of the General Data Protection Regulation (GDPR) and that this stored data is effectively discovered under necessary conditions.

PieVentures GDPR/ CMS Management Platform is a platform where the consolidation of customer data created from different sales and service channels and the channels of the arrival of each customer into the system are stored.

All necessary CMS adapters have been developed to transfer the authorized contact information given by the customers to the CMS system and to update the contact information updated by the customers in the CMS system in the company’s database.

In addition, there is the necessary infrastructure support to present instant surveys and campaign announcements to customers included in the system through certain channels.

URL SHORTENING

With the PieVentures URL Shortening module, businesses can convert long domain names to short target domains to create and manage strong links. PieVentures link shortening service provides an analysis feature for shortened links. Detailed metrics such as how many people clicked on the created link, the source of the users who clicked, and the device technologies used by the users can be accessed from the link statistics.

SALES DATA MODELING

Thanks to the PieVentures Sales Data Merge / Segmentation module, which activates the sales and marketing functions, sales data from different sources can be combined quickly, easily, and reliably

The segmentation function enables the creation of homogeneous groups within itself by grouping customers according to their value groups, preferences, and various characteristics. With this function, special offers and services can be offered to homogeneous groups. Customer segmentation can be created by determining the desired number of criteria by using values such as sales amount, sales amount, sales discount for segmentation.

DATA CLEANING / SEGMENTATION

The PieVentures Data Modeling module facilitates the creation of a common data model for data in different customer databases. This data model is a conceptual representation of the relationships and rules between different data objects. Data modeling provides a visual representation of data and the application of business rules, regulatory compliances and government policies on data. The common data models created ensure consistency in semantics, security and naming conventions, while ensuring the quality and easy interpretation of the data.

A common data model to be created for businesses helps to design the common database at the conceptual, physical, and logical levels. In addition, the module, which is also useful in identifying missing and unnecessary data, provides useful results and analyses for businesses by modeling raw data and creating various schemas.

With the PieVentures data management module, businesses can effectively ensure that their data is collected, stored, and used in a safe, efficient and cost-effective manner. With the data management module, which provides an accurate, holistic and up-to-date structure for customers and enables smart and data-supported decisions to be made, the use of data within the scope of business and government policies and regulatory boundaries is optimized.

With the data management service, which has become critically important for businesses managing and making sense of data as the amount of data owned increases, businesses ensure data cleaning, store their data and easily integrate them into related systems. In addition to this, a system where data can be accessed in the fastest and most accurate way is created, and the data is made easily analysable.

CAMPAIGN MANAGEMENT

The Campaign Management platform enables businesses to define special or general campaigns for their consumers and to bring these campaigns together with their consumers in online or offline sales channels.

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